News- BIA Events Meeting 3rd February 2010

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BUSINESS IN ACTION - EVENTS GROUP MEETING

Old Lodge, Malton, Wednesday, February 3rd 2010

Present: Z.Plummer (chair), D.Townsend (Linton Pet Shop), Steven Swift (McClarron Insurance), John Collins, Rebecca Rea, Nicholas Wilson, Graham Hampshire (Gazette & Herald), Di Keal, Tom Naylor-Leyland (We Love Malton), Alex Scruton (Wills Bar), Malcolm Chalk (WWSM), Sam Keyworth (Tui’s), David Jeffels (Gazette & Herald), Graham Harris (Roman Bath Museum), Lorraine Corrigan (Frock Exchange), Jeremy Powell (Palace Cinema), Roddy Bushell (Fitzwilliam Estate), Tim Sinclair (Ambiente), Mark Bates, Gemma Magson (Topiary Tree), Sarah Lally-Marley (Town Ambassador), Ian Shepherd (I Shepherd Associates), Debs Woollin (Country Green).

Constitution: Z.Plummer explained legal barriers to applying for grants: need to set up a company limited by guarantee, with trustees. D.Townsend to take necessary steps. Z.Plummer raised the issue of the name - “We Love Malton” may be seen to exclude Norton. Di Keal suggested that the name was fine, but that personal approaches should be made to encourage Norton businesses: the proposed merger of the town councils would help. Nominations for a committee were invited - D.Townsend, J.Powell, S.Lally-Marley and M.Chalk agreed.

Footfall: Z.Plummer presented a fall at year-end but a pick-up in late January. She cautioned that the figures only include pavements and only in Malton. I.Shepherd suggested a check on visitor numbers at the Tourist Information Centre, and the need for feedback from local traders on turnover. Z.Plummer and D.Townsend both had such figures.

Evening trading: Z.Plummer raised the possibility of a late-night shopping evening as a regular event, and including dentists and the GP surgery. J.Collins urged the need for press coverage. D.Townsend suggested some of the events budget be spent on promotion. Di Keal pointed out that some hairdressers already stay open late. Z.Plummer asked S.Lally-Marley to seek feedback from the streets.

2010 Planned Events:

Steven Swift outlined proposals for Pride of Malton & Norton Awards. 6 or 7 categories, sponsorship being sought from businesses, press coverage planned and an Awards dinner at the Old Lodge (Friday April 30th). Plans are to raise funds for the jockeys charity.

Graham Harris spoke of plans for the Roman Weekend (May 2/3) event, including a website sponsored by Armco. There would be a re-enactment group, Roman auxiliaries on display, simulated battles, drill lessons for children, a tented living history camp. Possibly a Miss Derventio contest, Promotion possible at York Visitor Information and in Helmsley and Scarborough. Sponsorship being sought, offering promotion opportunities on the website, and entry to a VIP area. There followed some discussion on whether to call this a Malton or Rydedale event: the majority favoured Malton. Di Keal asked about use of Castle Gardens but was told they were too far from the Market Place to be practical.

Literary Festival (22-24 October): S.Lally-Marley outlined plans including workshops, book signings, invitations to submit creative writing for assessment. Suddaby’s and the library may get involved.

Christmas Lights: after some discussion it was agreed that the switch-on should be on Sunday, November 28th as a culmination of the Victorian Weekend.

Valentine’s Day: I Shepherd reported distribution of materials and press coverage this week. The draw would take place at the TIC on Friday, Feb 12th. He thanked Tim Sinclair, Gemma Magson, Helen Knapp and Lorraine Corrigan for their support.

Food Lovers Festival: confirmed as Saturday, May 22nd. I Shepherd mentioned plans for an evening event at Suddaby’s featuring music and a hospitality area for businesses.

Music/Dance/Arts Festival (July 24th): Z.Plummer warned of a potential clash with the Ryedale Festival and suggested that perhaps presenting this as a Ryedale Festival “Fringe” activity, maybe using a vacant shop in the town as a box-office (raising the sponsors profile) was the solution.

AOB: D.Townsend advised he was attending a meeting to discuss associating with the Wolds Cycle Tourism body. He also mentioned the possibility of a Town Crier competition in Malton but urged caution over budget constraints. Z.Plummer suggested linking this to another event.

M.Chalk urged all present to ensure that he had their e-mail addresses (contact mchalk@wwsm.co.uk)

Next meeting: Wednesday, March 3rd, Old Lodge Hotel.



Author: Malcolm Chalk
Date:19/02/2010