Malton Business in Action: News Update August 2009, Malton and Norton- Business in Action

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Section:Malton Business in Action: News Update August 2009, Malton and Norton- Business in Action

The Past: a reminder of the highlights of what’s been achieved this year.

'We Love Malton' Food Festival: considered by all to have been a great success, bringing many visitors into the town.

The Fashion Bash (Milton Rooms): a sell-out production showcasing Malton’s often under-appreciated fashion scene, with cat-walk parade and retail stalls.

Yorkshire Day: who can forget – the dignitaries’ parade through the streets, the church service, the local food products on sale – even the Yorkshire dialect competition – and, let’s face it, the rain!

Town Trail leaflets: these are now widely available – in shops, hotels, cafes and bars, and the Tourist Information Office. They feature street maps, and advertising for Business in Action members.

Roman Society Visit: on Thursday, August 20th several hundred Roman history fans visited our town to explore the Roman links and sites.

The Future: what’s planned for the coming months.

Video Presentation: next month’s Business in Action meeting (Wednesday, September 2nd) will be the first such meeting dedicated solely to organising events in the town. We plan to screen a 20 minute video diary (courtesy of Jeremy Powell, Palace Cinema) of the recent events in Malton. All are welcome to join us (6.00pm at the Old Lodge Hotel) for drinks and nibbles, to watch the video and help plan the events calendar for 2010.

Malton Motor Show (Sunday, September 13th): this year’s event, bigger and better than ever, is planned to focus more on vintage/classic cars and motorbikes, motoring-related displays with (hopefully) more to entertain children (as well as long-suffering wives/girlfriends not engrossed by the internal combustion engine!). If you have an interesting vehicle to show off, contact Liz on 01653 695012.

Christmas Lights (Friday, November 26th or Saturday, November 27th). The date is still undecided – do you have a view on this? Let us know via the “Contact Us” link at One thing is certain – this year’s Sleigh race will be more competitive than ever, with teams from Ethel Austin, Ambiente and Baps gearing up to take on last year’s winners - the Fire Brigade. As soon as the date’s agreed it will be published.

We’d like to see extended shop opening and Christmas themes (to encourage spending as well as lights-watching) and to persuade more folk to stay in Malton rather than driving off to Monks Cross.

Fashion Show: given the success of the event in June, a Christmas show is planned for late November. Get creative - can you link your business to a fashion-themed event? Any fashion, hair or beauty business that would like a retail stall or to exhibit in the catwalk show – contact Lorraine at Frock Exchange (01653 691375) or Caroline at Ethel Austin (0870 2910232).

Victorian Weekend (December 12th): plans include Christmas card sales, Victorian lace-making displays, street readings/performances of extracts from Dickens novels. More news to come.

Vouchers to promote Malton. A sub-committee of Business In Action has developed a voucher scheme to encourage shoppers to visit Malton and Norton. A poster “Take a Closer Look at Malton”, designed by local (Old Malton) artist Jo Clare, will be displayed, along with the vouchers, on Coastliner buses, which connect Leeds with three coastal destinations (and all travel via Malton). Start-up costs have been jointly funded by Business in Action and Ryedale District Council. You can promote your business to a wider public by offering a voucher (you decide what “offer” your voucher represents) and then measure the success by counting the vouchers as they are redeemed. The cost is a mere £40.00, with a forecast distribution of 3,500 voucher booklets. To find out more, and view a copy of the leaflet, contact Zoe on

Communicating with you

We’re anxious to keep you aware of what we’re trying to do, putting on events that will bring people into the town and (hopefully) into your business. Although we have plans to distribute this News Update in hard copy format, for obvious reasons we would prefer to use e-mail. If you have not notified us already, can you please advise your e-mail address, by using the “Contact Us” link at

Author:Malcolm Chalk