News- BIA Events Group Minutes Dec 2nd 2009

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BUSINESS IN ACTION - EVENTS GROUP

Minutes of meeting held at the Old Lodge Hotel, December 2nd 2009-12-05

Present: Z. Plummer, Ambiente (Chair), D. Keal (RDC), D. Townsend (Linton Pet Shop), S. Swift (MacLarren Insurance), J. Buckland (Will’s Bar), I. Hall (Country Cobbler), S. Armstrong (Armco IT Consultancy), N. Suddaby (Suddaby’s), T. Sinclair (Ambiente), I/S Mitchell (Duckett and Jeffreys), I. Shepherd (Ian Shepherd Associates), T. Naylor-Leyland (We Love Malton), J. Powell (Palace Cinema), J. Collins, S. Lally-Marley (Town Ambassador), G.Harris (Roman Bath Museum), K. Weech (Save9).

K.Weech gave a brief presentation about a study being undertaken to advance the availability and take-up of high-speed broadband in the locality.

Di Keal spoke about the potential availability of Castle Gardens for events and invited the group to consider how they might make use of this for future events.

Current Events

Footfall: Z.Plummer presented figures. The numbers present at the choir concert, craft fair and sleigh race were acceptable, but she suggested that more needs to be done to increase these numbers at future events. There was feedback suggesting that parking curbs were adversely affecting local traders.
Fashion Bash: the numbers were lower than at this year’s previous event (not helped by adverse weather). The event managed to break even. The Roman soldiers were judged a success. Thanks were offered to local traders who donated raffle prizes.
Christmas Lights switch-on: D.Townsend reported a “fantastic” success, especially the Milton Rooms. S. Lally-Marley agreed. Denys stated that the event was self-funded but generated no profit.

Victorian Weekend: Z.Plummer urged all to put up posters. (Funded by the Estate) I.Shepherd Associates are handling distribution of 14,000 promotional leaflets in North Yorkshire villages.
S.Armstrong felt there was a lack of awareness in the town and suggested trying promotion via local schools. D.Townsend spoke of the difficulty of reaching disparate demographic groups. Z.Plummer urged local traders to discuss the event with their customers. S.Lally-Marley suggested erection of a permanent large sign in the town centre (possibly like the one at the front of the Shopping Mall), featuring a regularly updated promotion of events.. Z.Plummer called for volunteers to dress in Victorian costume - some market traders were already committed to this. T.Sinclair advised that RDC would provide a “tidying-up” process in the two days before the weekend.

2010 programme

S.Swift outlined proposals for Malton & Norton Awards in January/February (although he felt January was too early). He advised the willingness of the Mercury to help in promotion, but commercial sponsors were needed. There are also plans to promote a Valentines Day prize draw, with tickets available in local shops and (hopefully) schools.
G.Harris talked of inviting Roman re-enactment groups (one based in York, the other in Chester) to the town . Costs would be in the region of £3,000. He suggested using the fort and Castle Gardens, perhaps having some form of chariot race, and Roman soldiers walking the town. Promotional support could be sought from Coastliner and Trans-Pennine rail services. It was agreed that a sub-committee would be established to advance this event.

N.Suddaby expressed his willingness to organise beer festivals to coincide with planned events such as the Arts, Music and Dance event, the continental market (German beer festival?) or Easter or early October. He believed Coastliner would be supportive.

Z.Plummer reported a positive response to the request for sponsorship for the suggested Literature Festival. J.Buckland could arrange live music at Castle Gardens.

At the close of the meeting J.Collins wanted to put on record his appreciation of a number of new attendees.



Author: Malcolm Chalk
Date:10/12/2009